Monthly archives "March 2017"

Desiree Perez makes Tidal a Strong Streaming Contender.

Desiree Perez has a lot of people taking a serious look at Tidal. This is the music streaming service that was purchased by Shawn Carter. He has been a very courageous business man that has decided to get in on the music streaming business during a time where he would compete with Pandora and Spotify. He was also in direct competition with Apple, and this would pose many problems.

These were all companies that have the ability to put major marketing dollars behind the music streaming brands that were being created. Shawn Carter, also known as Jay-Z, had the ability to buy a company such as Tidal, but he did not have the same type of marketing skills. He did not have the ability to totally turn this company around on his own. That is why he connected it with Desiree Perez. She would be the one that would give him the Insight that he needed to make better decisions.  Read more, Click

It is quite evident that Desiree Perez has a hand in the business model. People are going to see that there’s a transition with this company that was not felt before. They are well aware that Desiree Perez has the ability to give Tidal a new look and a new customer base.  Related Articles here.

Follow Perez on her page.

Some people are joining Tidal for the first time. Others may have left this music streaming service and returned when they discovered that Desiree Perez was helping Shawn Carter revamp this app. Others may have returned in order to see what Sprint would be able to do once investments were made into Tidal. All of these factors would play an important part in the change that people were seeing in this music streaming service. It became quite evident that Tidal would be a contender in the streaming business.  Learn more about Dez, visit


Wen Could Improve Your Hair

If you’ve been considering trying a hair care line that nourishes your hair without chemicals or additives, it may be time to give Wen a try. This product line was created by stylist Chaz Dean and is made with essential oils and plant extracts that make the hair healthy and shiny. If you’re still not sure WEN hair is right for you, here’s what Bustle’s Emily McClure had to say about it.

McClure tried the Fig conditioner from the Wen line for seven days. Emily says that even thought it took a lot of conditioner to soften and moisturize her hair, she felt a significant difference in the look and feel of her hair after the first day. A few days later, she styled her hair with a curling iron, but the curls fell a few hours later because the conditioner made her hair oilier and heavier than normal.

Near the end of the experiment, Emily’s friends noticed that her hair looked better than usual and commented on how shiny it was. By this time, McClure had gotten used to her hair feeling a little oilier, but was satisfied overall with the way the conditioner nourished her hair and got rid of frizziness. Wen hair care products are available online on QVC, the Chaz Dean store and at


Alexandre Gama’s Steady Rise to the Top of the Advertising Industry

Advertising and communications entrepreneur, Alexandre Gama, has been leading the industry for years. Gama has been a steady rise to the top ever since he started working for advertising agencies such as DM9, Ogilvy & Mather, Young & Rubicam, and more.

In 1996, Alexandre Gama had risen to the top of the industry to become a major executive for ad agencies. He was a Creative Executive Director and share holder for Almap BBDO. He even served as CEO and CCO before making his transition into entrepreneurship. Aleaxndre Gama founded Neogama in 1999, and the fledging ad agency quickly became one of the most awarded and successful in Brazil. Neogama has also been internationally acclaimed, and Gama has even been elected as “Agency Director of the Year” by the Propaganda Professionals Association (APP). Just recently, Neogama has gone through the earn out period of an agency deal that involved Publicis Groupe. Neogama now operates more independently under Gama’s direction.


CEO Of Global Leading TalkFusion Shares Guest Author Articles With MarTech Advisor.

MarTech Advisor has been around for years and marketing professionals have come to depend on this source to provide some amazing content. Bob Reina, the CEO of Talk Fusion wrote and released another article for MarTech. In this second article within a years time, Bob talks about video advertising trends. This is a subject that Bob knows well because his company Talk Fusion is a global video marketing success story. Talk Fusion is an all in one video marketing solution used by everyone from a local mom and pop style business to a fortune five hundred company. As a result, Bob knows everything there is to know about the growing trends of video marketing.


Video advertising trends are important to every company because if they aren’t using video and email marketing, they are leaving money on the table. Bob’s article will be posted on MarTech Advisor and CMO, or Chief Marketing Officers as they are titled, will share the article on their social networks.


As for Talk Fusion, because the templates can be made custom by the user, they can be used in every business. This means anyone can use this plug and play system and doing so is a great way to keep up with current clients, future clients and even other members on a business team. Mr.Reina loves to share his knowledge because he has a firm belief that you should leave people in a better place than where you found them. Bob is a visionary and his award winning company shares his vision to use what Bob calls an advertiser’s most valuable asset, video marketing.


Bob knows that business people need to make the most of the video marketing trends because their business will profit and move forward at lightening speed. Talk Fusion makes is easy to do that and more. One thing that everyone loves is that you do not have to know anything about technology to make the system work, Talk Fusion has done it all and with a free 30 trail, it is a no brainer to try it out.




Express Your Unique Personality With Fabletics

This world is filled with messages of acceptance of different personalities and lifestyles. However, one of the best ways to communicate this type of acceptance is with fashion. However, fashion has been one of the funniest worlds for people, especially those that are a little bit out of the norm when it comes to style. Few people who dare to step out, especially men tend to be met with ridicule. At the same time, there are some people that know how to be subtle and step out just far enough so that they will actually be met with praise. Then again, there needs to be a store that offers this opportunity for people.


One such store is Fabletics. People, especially women, are given a much better chance to express their personality at all times including when they are getting physical exercise. When women look at the clothes, they will be amazed at what they find. For one thing, they will find that a seemingly normal looking shirt is going to have a very unique and fun design just on the other side. It not only does for the aesthetics of the person wearing the clothes but also allows an extra bit of comfort because of the design.


One thing that Fabletics shows is that one does not have to sacrifice comfort for beauty. Fabletics has found the right balance for women. To top it all off, it is offered at very low pricing for members who order from online. However, for those that are fortunate enough to live near a physical store, these low prices could be enjoyed right at the nearest mall. Meanwhile, one can also try on the clothes in order to make sure that they find the right size for the clothes they want.


Fabletics has done a lot more for its business than Amazon has ever done in the fashion industry. While Amazon does carry a lot of clothes from different designers and enjoy a lot of success, there is a better business strategy and quality of products being offered at Fabletics. Also, it can be rather hard for one to find her own distinct style at Amazon because the company is supplying clothes mainly for the general population who doesn’t pay much thought in the clothes they choose as long as it looks reasonable. Fabletics is a clothing store that is made for women who want to take risks.

Top 3 Anime Girls Loved by Fans


All across the various genres of anime, you will find countless of female characters, but few are loved as much as the ones on this list. These anime girls have been popular through the years, regardless of whether their series ended ten years ago, or is still ongoing. Here is a list of the top three anime girls loved by fans.


  1. Faye Valentine

Even though the Cowboy Bebop anime series ended nearly twenty years ago, the show is still played on television as reruns and still talked about at anime conventions. Faye Valentine has a unique character design, and a flashy personality to match. What fans love most about her is her sassy and go-getting attitude. She fights and flies her space vehicle all while dressed in a tight, body revealing outfit. You can still find cosplayers dressed as Faye at conventions.


  1. Nami

One Piece is one of the longest ongoing series and features multiple character deaths. One infamous pirate who has managed to stay alive since the beginning of the show and is part of Luffy’s crew is Nami. She’s a busty girl who an expansive knowledge of the sea, navigation, and map reading. Nami has no devil’s fruit power, but she can still kick ass with her bo staff. You can find various products in both Japan and America featuring Nami’s face and signature red hair and bikini outfit, and she features in tons of great One Piece movies.


  1. Miku Hatsune

Arguably the most popular top anime girl across all of the world, Miku Hatsune has been featured in anime, her own manga, her Vocaloid products, her hologram concerts, and multiple products. Miku is the very definition of “moe” and both male and female fans love Miku beyond anyone else. After her debut ten years ago, Miku has been cosplayed by many fans. You can find MMD videos posted daily online featuring her image. She is found on a variety of products from face masks, snacks, underwear, and even hotdogs. When it comes to anime popularity contests, Miku Hatsune is the queen that reigns supreme.


In the recent years, fashion and technology have been observed to go hand in hand in growth and also when it comes to complementing each other. Christopher Burch has given his views showing just how much these two areas have grown and at the same time helped each other. Burch, who has been and entrepreneur and investor for nearly forty years, is the CEO and founder of Burch Creative Capital. His success began while he was still in college in 1976, where he started Eagle’s Eye Apparel with his brother. Under the venture, he invested $2000 in it, and later sold it to Swire group after they had grown it to $165 million.



Christopher Burch has been a participant in the rise of over fifty companies in his forty years career. His success has been associated with his understanding of consumer behavior and his ability to see the link between innovation and implementation. His take on technology and fashion brings out his entrepreneurial values, creativity and just how much he values his customers.



Technology and fashion are greatly related in the past, present and the future. Burch uses the example of the growth in the music gadgets to show how technology and fashion have related in the past. The boom box of the 70’s and 80’s brought out the excitement in its users and was greatly used especially in movie lines. There was an advancement from the boom box to the Walkman in the 90’s, which made it easier for people to carry their music around in more mobile ways and eventually the IPod. Burch uses the example of Anouk Wipprecht to show just how much fashion and technology have been merged through her design of the drink-making dress and the self-painting dress.



Technology is now being used for the future of the fashion industry. Designers such as Anna Haupt and Terese Alstin have used immense technology to design an airbag for cyclists, which in-case an accident occurs, it pops up and protects the wearer from injuries due to the impact. It ensures clear vision as opposed to the helmet, making it friendlier to cyclists. Other designers have used technology to enable use of recycled waste materials in their work while others are looking into ways of generating energy through fashion. Some aspects of technology such as Google Glass were not assumed to be fashionable until they fashion industry took them up making them popular. Burch argues that fashion and technology can and have worked together to improve each other.

Eric Pulier: “Some Way, Some How”

The old saying goes, “brilliant minds think alike.” In most cases this notion rings true and there are a number of gifted individuals in this world that collaborate to better man-kind. Technology rules now days and if you don’t evolve with the times, you’ll surely get left behind. Most people tend thing of technology as just for entertainment purposes. This couldn’t be any farther from the truth because technology is implemented into just about every piece of equipment and electronic device. Putting the advancements to good use, now that’s another story and this is where Eric Pulier comes into the picture.


Eric Pulier isn’t a household name by any means, but he’s done some amazing things to help people live better lives and for businesses to succeed in this demanding society of today. The Teaneck, New Jersey native has a unique way for coming up with resolutions for a wide variety of fields such as healthcare, government, and education. He’s basically a “jack of all trades” kind of guy or “a man of many acts.” Pulier has a strong interest and passion for technology and this is where he has made such a profound impact on society. His stronger than normal passion has caused him to millions of dollars into tech start-up companies, many of which have gone to become a success in their own rights. He’s helped to raise million of dollars for Capital Venture Deals also. In 1988, he graduated Harvard University, but this only scratches the surface overall. He crafted and solidified his knowledge in technological advancements at the prominent MIT as well.


This is the kind of guy that were dealing with and he’s certainly the real deal. Having such a natural good heart, Pulier has raised hundreds of thousands of dollars for charitable organizations and he’s even developed multimedia educational programs for people who suffer with Multiple Sclerosis. Yes, he’s the very definition of the word philanthropist. All in all, this guy personifies greatness and the future looks mighty bright himself, you, and others.




Stephen Rotella Acquires Intermedium Financial

StoneCastle, an insured deposit technology provider, has recently announced that they acquired Intermedium Financial, a company that previously dealt in insured deposits as well. The move shouldn’t come as a surprise to many, as one of Stephen Rotella’s goals for the company was to expand its reach beyond its current markets. As of the beginning of 2017 so far, it looks as though Rotella is on track to achieve his company’s targets.


As the CEO of StoneCastle, Stephen Rotella has made quite the name for himself over the past several years. Since its inception, StoneCastle has evolved to become one of the leaders in its market, and its expansionary efforts seem to only serve to cement this position even further. Although it’s unclear what StoneCastle’s next plans are for further expansion, what is known is that StoneCastle is in an excellent position to pursue any strategy they wish.


From Stephen Rotella’s point of view, much of StoneCastle’s strength stems from their willingness to think outside of the box and act as a “disruptive force” in the industry. While other insured deposit technology providers are content to let the business essentially run itself, StoneCastle’s leadership is eager to look for new ways to expand their impact on the market.


As a part of the purchase of Intermedium Financial and its associated assets, StoneCastle is now in control of the InterLINK platform. This means that StoneCastle is now in an even better position to provide its famed services to consumers, including financial intermediaries and other clients who are in need of secure deposit technologies.


In fact, as of this writing, StoneCastle currently has one of the largest networks of banking platforms in the country. There is no doubt that a large part of the company’s success is likely due to the efforts of Stephen Rotella, who has been at the helm of the company since 2011 as both its president and CEO. For their part, Intermedium Financial is excited at the prospect of working with both StoneCastle and its leadership, including Stephen Rostella. Although the future can never be fully predicted, StoneCastle’s excellent track record seems to indicate that 2017 will be yet another strong year for the company, especially after the acquisition of several highly sought after technologies. As long as they continue to build on their positive reputation, it is not unreasonable to assume that they will continue to expand their lead in the market and maintain their position at the forefront of the industry.


Chris Burch Talks About The Interdependence In The Technology And Fashion Industries

Technology and fashion industries have evolved. Notably, trends experienced in one season become outdated in the next period. Both industries strive to improve on already existing products to make them functional and acceptable. Despite the changes experienced in these industries, one constant factor has been the distinct correlation between the two industries. Innovations in technology have greatly influenced the fashion trends and vice versa. Chris Burch, a serial entrepreneur, looks at the tech and fashion trends in the past, present and future.

Presently, most people are using iPods to listen to music because they are portable and fashionable. This technology has evolved from big boom boxes in the 70s to the Walkman in the 90s, which were considered trendy during their respective eras. The intermarriage between technology and fashion has continued to grow stronger. Presently, fashion designers are incorporating technology in their products to create dresses and shoes that can generate power when an individual is walking. Google glasses gained popularity when fashion models were seen wearing them on the runway. Looking into the future, innovations like airbags for cyclists will be considered more fashionable than helmets, while Frontline gloves will be widely used by fire fighters for hand gesture communication at the scene of fire. The future of both industries is intertwined in the success of each other.

About Chris Burch

Cristopher Burch is the proprietor and CEO of Burch Creative Capital. As an entrepreneur and investor, Chris has played a pivotal role in the establishment of numerous companies, including Poppin, Voss Water, and the Continuum Group. He began investing in 1976. Together with his brother, they founded Eagle’s Eye apparel before selling it to Swire Group. This corporation focused on investing in the Internet Capital Group. His investments had a higher return on investment. This is because Chris capitalized on his knowledge of consumer behavior. Chris continues to mentor many entrepreneurs by providing them with insightful information about the market.

Burch has invested in both local and international real estate projects, including the luxury homes in Palm Beach and Florida. He was also the owner of C. Wonder, an apparel, accessories and home décor retailer. After a while, he sold the firm. Burch Creative Capital’s brand portfolio includes ED by Ellen DeGeneres, Nihiwatu, and TRADEMARK. Presently, Chris’ company is supporting a wide range of brands, including home furnishings, apparel, organic foods and hospitality. Because of its innovative services, the company has attracted and retained many clients.