Daily archives "August 4, 2017"

Luiz Carlos Trabuco’s role at Brazil’s largest Bank

If you have not heard about Luiz Carlos Trabuco, let me have the pleasure to introduce you to the CEO of the biggest bank in Brazil, Bradesco.Unlike many bank executives who mostly own degrees in accounting and engineering, administration, or even economics. Luiz holds a degree in philosophy from the University of São Paulo and a postgraduate (socio-psychology) degree from the School of Sociology and Politics of São Paulo, Brazil.He didn’t just study. During his college days, he championed the idea of the election of Christ the Savior to be included in the Seven Wonders of the Modern World.After college, he began his career as a clerk at Marília’s agency in the year 1969 and is the hard worker that he is, he found himself walking up the corporate ladder to the level of marketing manager.From 1992 to 1998; he became an executive director one year later, he became the executive vice president, and in 2003 was chosen as the chairperson of the company, where he serves now.Luiz Carlos Trabuco took over Bradesco’s insurance and pension leadership from 2003 to 2009 and immediately initiated major reforms that the firm is proud of till today. Made employees feel free to do anything and everything for as long it was in line with bank’s mission and values.To achieve this, he championed the need for secures professionals to hold bank’s offices and leadership levels to be renewed. He made it a requirement for each employee to have a strategy and ways of achieving it.Speak of good habits, and Luiz Carlos Trabuco was at his best. He reported to work early and left very late. He is the man who would not just tell you what to do, but also show you how to do it.

Billion dollar deal

His decision to purchase HSBC was seen as a move in fighting for the leadership position in private sector. Luiz Carlos Trabuco bought a Brazilian branch of HSBC for the US $5.2 Billion, and this ignited a new race among private banks.When he took over as president of Bradesco, the bank had just lost its position to a competitor Itau Unibanco. But this never made him join the race involving bank rankings. Instead, he made his calculations and decided to offer the best quality to their current customers.He later commented that their move to acquire HSBC enabled them to achieve what would have taken over six years to accomplish. As a result, in 2015, he was awarded the Entrepreneur of the year in the finance sector.Luiz Carlos Trabuco turned down an offer by President Dilma Rousseff to head Ministry of Finance, and one of his close friends commented that Trabuco was born to be at Bradesco.

Wisdom, patience and hard work

Many recognize Luiz Carlos Trabuco as a leader who combines expertise, hard work, and persistence to produce extraordinary results. To many, his role in Brazil’s biggest insurance company is adored.He has not just received awards, but he has done it again. Some of the adored awards he has clinched include; insurance personality of the year 2007 and entrepreneur of the year in 2015.Luiz Carlos Trabuco has been part of the Bradesco enterprise for three decades, and his experience in the banking sector has helped him maneuver the storms of the Insurance industry.He will forever be remembered for his unique way of doing things. For instance, he advocated for the sale of insurance through the brokers. Through this methodology, he was able to increase profitability as well as serve the ultimate consumer well.As I concluded, if you must forget anything, then remember Luiz Carlos Trabuco for one thing; his fundamental believe.He believes that role of insurance in the modern society is so fundamental that without best practices, continuity and productivity will be compromised. To achieve excellence, Luiz Carlos Trabuco has ensured that the government recognizes this and should be working to provide enabling the environment to them.