Daily archives "November 3, 2017"

JustFab Founders Share Their Journey To Success

Techstyle Fashion Group is the parent company to several different membership-based clothing and beauty retailers. Founded by Don Ressler and Adam Goldenberg after meeting at Intermix media, Techstyle would eventually become industry leaders in the business of e-commerce and online retail. While the duo admits they may not be the most fashion-forward, the had a desire to succeed, and a true understanding of the consumers wants and needs.

Both Ressler and  Adam Goldenberg got a taste of entrepreneurship at an early age. At just 15, Adam Goldenberg launched his first company, Gamers Alliance. Using passion for online gaming as fuel, the young entrepreneur built an online advertising network designed for gaming websites. He sold the company to Intermix Media in 1999, where he eventually became Vice President of Strategic Planning. By age 20, he had advanced to Chief Operating Officer of the company.

Following a similar path, Don Ressler launched his first business at a young age. Unlike most people his age, Ressler had always been career driven and was responsible for raising capital for several online companies. His early experiences gave him a chance to see the potential in the fashion industry. After selling his first company, FitnessHaven.com, to Intermix media. It was there that he and Ressler met, and began their journey as business partners.

In 2006, the Ressler and Goldenberg started their first business as a team. Headquartered in El, Segundo, California, Intelligent Beauty specializes in personal care and beauty products. Their experienced paired with their new business venture prompted them to begin redefining the online shopping experience. They knew that the industry of fashion was expanding and that the demand for trendy affordable clothing was significant.

In March 2010, Ressler and Goldenberg founded JustFab Inc. An online subscription-based fashion retailer, JustFab has completely transformed the online shopping experience for its members. JustFab offers members a personalized shopping experience by allowing members to create a profile that outlines their style preferences. From shoes and handbags to clothing and accessories, JustFab has something for every member, and every occasion. Since their launch, JustFab has gone from a small start-up to a $250 million business.