Daily archives "September 17, 2018"

Carlos Alberto De Oliveira Andrade And His Contribution To The Growth Of CAOA

Carlos Alberto de Oliveira Andrade is the creator and president of the Board of Directors of CAOA, a company that started as an Automotive organization in 1979. Dr. Carlos was to receive a Ford Landau from the Ford dealership but did not go for it because the concessionaire went insolvent. From these, the businessman decided to propose the resale of the company that went bankrupt and that way he founded the CAOA which later on in 6 years became the leading Ford dealer around Latin America.

Importation of vehicles was prohibited in Brazil until 1992, during the same year that importation was allowed, CAOA was the sole official importer of Renault brand of vehicles in the country. Within three years of business, Renault was the leading brand in sales in the imported segment and fifth in the general market. As mentioned in globo.com, Renault later came to Brazil and took the right of import, Carlos Alberto de Oliveira Andrade left in representing it causing it to fall in sales to a distant Ninth position within one year.

In 1998, CAOA won the rights to import Subaru that was previously represented by another importer. The sales tripled in less than 12 months. As per Istoe Dinheiro, CAOA had a different method of pushing sales; this was evident in 1999 when they started importing Hyundai models and pushed the sales despite other distributes failing in the same. CAOA group continued being the top importer and distributor of Subaru and Hyundai as well as the leading Ford dealer up to the year 2006.

In April 2007, Carlos Alberto de Oliveira Andrade’s CAOA opened its first Hyundai factory in Brazil. After the creation of the factory, Alberto’s dream came true, and he won the Entrepreneur of the Year by Dinheiro magazine. Similarly, in 2010, his Annapolis factory was recognized by the renowned magazine as the ‘Company of the Well.’ The company later held the title of ‘most admired’ company for three consecutive years.

Good planning and well-laid strategy by CAOA led to the success of Hyundai in Brazil. Carlos Alberto de Oliveira Andrade took to the Brazilian market automobiles that customers desired as well as being the type of vehicles that featured in their categories.

Find out more: https://caoa.com.br/historia