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Lori Senecal; A Strong Woman Setting The Bar Too High in The Corporate World

Lori Senecal is one the global women making major moves in the business world having worked in many firms, in very top positions and actually producing excellent results. She is currently the global Chief Executive Officer of CP&B. As the Chief Executive Officer, Lori Senecal is tasked with the duty of overseeing the firm’s expansion and growth across the globe. Lori Senecal also oversees all CP&B’s offices across the world. Moreover, she is expected to focus on the global development of the agency.

Lori Senecal joined CP & B in 2015. Ever since then, the firm has experienced tremendous growth having impacted both the culture and business aspect of the company. In fact, CP & B has experienced a revolution and has become an agile, innovative and collaborative agency that has been consistent in the international market. Lori Senecal, together with diligent staff, has simply produced a modern global company with a local market innovation. True to this, the firm has received numerous awards like the “Creativity Innovators of the Year for 2017.” You can visit cpbgroup to see more.

Founded in 1988, Crispin Porter and Bogusky was also known as CP & B is an advertising firm with over 700 employees. Headquartered in Boulder, Colorado, United States of America, CP& B was founded by Sam Crispin but later partnered with Alex Bogusky and Chuck Porter. The firm has grown and even has many international offices like in Brazil, England, Sweden and many more.

Born in Montreal, Canada, Lori worked at KBS as the Chief executive Officer and Global Chairman before joining CP&B. While there she helped KBS grow from a 250-person agency to a 900-person firm. KBS was also able to win numerous awards during her tenure. Before joining KBS, Lori served as the President of McCann Erickson’s New York Office.

It is beyond any reasonable doubt that Lori Senecal is good at what she does. She was named among the only four “Agency Executives To Watch” in 2016 by Advertising Age. That is not all, Lori Senecal has been acknowledged by Fast Company as a revolutionary leader and named among the “Most Creative People” in 2017.

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How To Build Conversations That Create Innovative Ideas

When Lori Senecal offered a training course for the top the employees of KBS+ many years ago, the present CEO of the company suggested that they should quit their jobs and commence that duty for their independent companies as it was not allowed at KBS+. Lori Senecal wanted the company to commence a new year with entrepreneurship skills so that every employee would work to become part of the solution to the problems facing the people they serve in the industry. They also wanted to shape the agency as well as their independent business solutions in a manner that is not capacitated in the industry.

Senecal has always dreamt of changing the notion that employees are there to serve the management, reveals Ad Week. However, all employees must serve the clients of the company in a manner that depicts their true leadership and entrepreneurial skills in the industry. It takes more than collecting ideas to foster employees turn into entrepreneurs. Sometimes the inspiring speeches on YouTube are not just for the benefit of the employees. They go a long way in developing a work plan that assimilates better business in a way that is not paralleled in the industry. Lori Senecal has capacitated better business through a wide range of applications.

For more than two decades ago, John Keter estimated that less than a third of the change programs that are launched for the employees develop better business solutions. Despite the numerous books in the industry, the B-school consultants and courses are designed to become part of the solution to the problems facing the real estate industry. Many companies collapse because they lack such programs that are designed to ignite a sense of ownership among the employees. Therefore, they end up achieving better business through a failing company. This is considered as one of the poorest ways of developing business lines.

According to Advertising Age, the art of strategic conversation is mastered by the leaders through conversations. This means that they must provide clear lanes or avenues for the management and employees to discuss ideas that can be implemented for better solutions in the world of business. Strategic conversations must be inclined for a good understanding of what goes on among the employees.

The Rising of Jose Borghi from Zero to Glory.

Jose Borghi has played a prominent role in the foundation of Mullen Lowe. Jose Borghi is a re-known Brazilian advertiser who was born in Presidente Prudente. He is a graduate in Advertising and Propaganda from PUC-Campinas. Jose secured his first job at Standart Ogilvy Agency and later moved to other agencies like Talent and Leo Burnett before opening his company by the name BorghiErh. He co-founded the company together with his close friend Erh, whom he met while still working at Talent & Leo Burnet. It was hard work and dedication that raised the company to the levels it holds today. Initially, when the agency started, they had no source of capital and had to start from nothing. Later, Lowe joined the duo and came up with Borghi Lowe advertising firm. With time, the business had expanded its operational targets from domestic to global markets. The recent merger of Borghi Lowe and the Mullen Group gave rise to the foundation of the Mullen Lowe Company whose goal was to colonize new grounds and achieve a broad clientele base. Jose Borghi successfully got appointed as the co-Chief Executive Officer alongside Andre Gomes.

In the career of Mullen Lowe, he has engaged in several adverts and campaigns that have made them win international awards. Other than campaigning for Honda, the agency has lobbied for other multinational companies like Unilever, Delta Airlines, Procter, Bunge Group, American Express, Coral Paints, among others. Some of the awards they have won include; seven London Festival Awards, ten awards at the One Show, eleven at the New York Festival, and ten Clios Awards. In 2009, the agency became the Advertiser of the Year.

The nomination of the Co- Chief Executive Officers aimed at allowing Jose Borghi to focus mainly on the responsibility of creativity and innovation, while Andre Gomes would be responsible for managing agency’s internal and external operations. After the restructuring of the organization in the year 2012, two headquarters were created. They are situated in Sao Paulo and Rio de Janeiro respectively. Mullen Group has built its legacy to become an integrated creativity driven marketing communication network thanks to Jose Borghi for his hard work.