However, these changes are not simply economical and political, rather they are a knee-jerk reaction to the poor standards that the region faces. The quality of air, water, and other natural resources has deteriorated for decades, leaving a once beautiful landscape tarnished.
This fact resonates within Andy Wirth, the president and CEO of Squaw Valley Ski Holdings just outside of Reno in Placer County, California. The survivor of a skydiving accident, Wirth has dedicated his second chance at life to improving the environment to not only improve the experience of his guests, but for everyone in the Lake Tahoe region. In fact, Wirth is so dedicated to his work that just fifty days after his accident and subsequent twenty three surgeries, he returned to work in a full capacity. Wirth maintains that improving environmental conditions will not only improve the quality of life for the people of the Tahoe Lake region but also the floundering economy.
Information was taken from the article that was originally published through the Reno Gazette-Journal with Wirth’s entire op-ed.