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The Influence Of Desiree Perez On The Music Industry

There is a lot more to Desiree Perez than being the COO for Roc Nation. She is the driving force for many of the biggest male and female names in the music sector. She is married to Juan Perez and the couple belong to the Hova Circle of Influence. This circle encompasses the investors and influencers in the entertainment and music business. It took a great deal of strength for Desiree Perez to make it to the top of an industry dominated by men. Numerous individuals enjoy celebrity status due to her influence. The face of Roc Nation may be Jay Z but the heart is Desiree Perez. She is known for her compassion, toughness and steadiness.

The estimated revenue for the entertainment and music industry for 2016 was approximately $17.2 billion. This accounts for one-third of the worldwide revenue for the sector. Although men hold most of the leadership roles there are some powerful female executives including Desiree Perez. She made the Women in Music List in 2017 for Billboard. This list covers the best female influencers, dealmakers, tastemakers including discovering talent, negotiating contracts, protecting rights and making records. Desiree Perez is well known among the top record labels, music executives, marketing departments and promotion managers.

The record label of Roc Nation manages music artists, songwriters, sound engineers and producers. In addition to publishing music the label is involved with television and film deals, merchandising and handling tours. The company has signed Santigold and Wale, Shakira, Rita Ora, Timbaland, Calvin Harris, NO ID and J. Cole. Desiree Perez was responsible for Jay Z Carter evolving from a rapper to a well known business mogul. She has been contributing to Roc Nation since 2009 and her influence has been critical for the success of the company. During her time with Roc Nation she has become a serious negotiator.

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