There can be no doubt in any entrepreneur’s mind that Amazon is a force to reckon with in the commercial industry. It has been garnering millions of dollars and customers for years now, and the sellers that commune in the shopping website are respectable too. However, Fabletics appears to have a solution formulated to beat Amazon in its own game.
What is Fabletics?
Fabletics is an activewear brand co-founded by the actress Kate Hudson with the owners of JustFab, Inc., Adam Goldenberg and Don Ressler in 2013. They have thought of its establishment as they have noticed the lack of affordable and high-quality sportswear that can still make the consumers look fabulous. Within a span of three years, the company has been able to expand in several European countries such as France, Germany, United Kingdom, Netherlands and Spain, as well as in Canada and Australia.
The goal of Fabletics is to provide special types of clothing that will let women and men to remain physically active. They are accepting VIP members on their website, and being a subscriber open a lot of discounted items and other special deals to the consumer.
Why Fabletics Works Successfully
This may be a startup brand, yet the fact that they have already raked in over 250 million dollars entails that the brand owners hold viable knowledge regarding what catches the interest of the modern clientele. Below are the reasons why Fabletics works successfully.
1. The company has online and offline stores in sync.
If on Amazon the consumers need to rely on the photos of the items posted on the website, they can try on the clothes manufactured by Fabletics in any of its physical stores. Fabletics also have the “reverse showrooming” in place in which every article that the person has sampled within the location yet has not purchased at the shop will be seen in their online account. This technique allows the brand to gain more members and have the pieces retained in their memory.
2. Fabletics shows importance to analytical data.
The merchandises that are found in the company are yields of the heads’ diligence to learn the latest fashion trends, as well as the things that their supporters are clamoring for. Fabletics relies on real-time marketing information too and ascertains that they are solely stocking the clothes that their target audience want. In this manner, they can perform subtle changes in the clothing line without worrying about the older ones left unsold.
3. Fabletics makes customer experience even better.
The brand banks on the quality of products and services that they can offer to the clients. The membership gets the people closer to the owners and lets them in on great deals that can take a few dollars off the regular price of the clothes. In addition, Fabletics has a story to tell and a vision to impart to those who are looking for inspiration to become fit.
Clearly, Fabletics is demonstrating a new form of advertisement that can attract the current wave of consumers.