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Whitney Wolfe Herd is a Symbol of Empowerment for Women

Life can be challenging for dating app users especially women. On most dating apps women are left at the mercy of men waiting for any resemblance of attention whether in the form of a message or a swipe, and it is difficult to deny that these attempts at communication from male counterparts more often than not leave much to be desired. It has not been uncommon to receive unflattering messages sent with evidently little effort at early hours in the morning. What woman has not received one if not many late night texts saying, ” What up?”? Sadly, these effortless messages are much better than some vulgar replies women may receive. Crude comments and pictures are not uncommon.

Despite, all of the lame and distasteful messages women often continue to pursue a chance at love or at least like. Most online daters have tried it all: Hinged, OkCupid, Tinder and Match. These apps leave much to be desired when searching for a once upon a time.Just as it has been throughout time, women play the role of damsel in need of male effort when using these dating apps.

This was the case until recently. A new dating application has been discovered. Bumble, launched in 2014, challenges the stereotypical role that women have in the dating scene.

Bumble is about female empowerment. Bumble, created by Whitney Wolfe, was originally intended to be Moxie until it was discovered that Moxie was already a soda and magazine. During a brainstorming session, Bumble was suggested and the name continued to buzz in Whitney’s thoughts until she liked it. Bumble stands for queen bee, a powerful figure in mating. What is a more appropriate title for a dating app that encourages female empowerment?

Unlike most dating apps, Bumble allows communication to initiate with the response of a woman to a matched swipe. Women have 24 hours to reply before the match is lost. Although women have had the opportunity to be more assertive in dating apps messages are often frowned upon and overlooked.

Thank goodness for the powerful, 30 under 30 founder, Whitney Wolfe Herd. Despite her major success, Whitney has not found her progress without hardship. Whitney was also the co-founder of the dating app, Tinder. Her story with Tinder is one of less contentment resulting in a case of sexual harassment. Although Whitney has dealt with difficulty she has become and strong and empowered with a revolution in the online dating world.

About Whitney Wolfe: