Desiree Perez has a lot of people taking a serious look at Tidal. This is the music streaming service that was purchased by Shawn Carter. He has been a very courageous business man that has decided to get in on the music streaming business during a time where he would compete with Pandora and Spotify. He was also in direct competition with Apple, and this would pose many problems.
These were all companies that have the ability to put major marketing dollars behind the music streaming brands that were being created. Shawn Carter, also known as Jay-Z, had the ability to buy a company such as Tidal, but he did not have the same type of marketing skills. He did not have the ability to totally turn this company around on his own. That is why he connected it with Desiree Perez. She would be the one that would give him the Insight that he needed to make better decisions. Read more, Click crunchbase.com.
It is quite evident that Desiree Perez has a hand in the business model. People are going to see that there’s a transition with this company that was not felt before. They are well aware that Desiree Perez has the ability to give Tidal a new look and a new customer base. Related Articles here.
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Some people are joining Tidal for the first time. Others may have left this music streaming service and returned when they discovered that Desiree Perez was helping Shawn Carter revamp this app. Others may have returned in order to see what Sprint would be able to do once investments were made into Tidal. All of these factors would play an important part in the change that people were seeing in this music streaming service. It became quite evident that Tidal would be a contender in the streaming business. Learn more about Dez, visit tumblr.com.