Results for category "Music Streaming Success"

Sick Boy creators: The Chainsmokers

The Chainsmokers dynamic duo consisting of Alex Pall and Drew Taggart have debuted several other successful, number-breaking songs, most popular being “Paris,” “Closer”, “Something Just Like This” that featured the group Coldplay. The Chainsmokers as a group were re-created to become an EDM DJ group back in 2012 with the help of their manager at that time, Adam Alpert. Pall was already known for his DJing skills when Alpert introduced him to Taggart. Pall went to NYU to major in Art history and Music. Taggart was across the way at Syracuse University while doing an internship for Interscope Records.

Taggart was making a name for himself on Soundcloud with a few DJing tracks that he released after taking an interest in perfecting the skill. The duo began taking tracks from Indie bands and creating remixes to them and putting them out on Soundcloud. In 2012, Indian recording artist Priyanka Chopra paired up with the Chainsmokers for the song “Erase” and then for the song “The Rookie”, which debuted in the early Spring of 2013. Currently, Pall and Taggart just released their anticipated track titled “Sick Boy”. The duo stated that they try to stay current with their genre of music when releasing new material. Taggart mentioned during the interview with Hugh McIntyre, that the group has not released a song in about nine months, which is a record-breaking length of time for them. For the group to elevate to a higher level, The lodging giant and American Express along with attending several different music genres of concerts over the span of a few years made it possible.

The sound of “Sick Boy”, is by far out of left field, but close to the box for them. The Chainsmokers have always had music that has been on the heavily lyrical side, showing a reflection of their generation and what is like to be apart of a movement that relates to other people. McIntyre mentions speaking with Pall and Taggart before they went on stage at in New York City at the Conrad hotel for a member special event. It is amazing to think that the duo has only been mainstream for the last two years, since December of 2013 with a free concert, where it feels as if they have been around forever.

Dez Perez and the contributions she has made towards the success of ROC Nation

One of the top names in the entertainment industry is Jay Z. Besides the illustrious career that he has had as a rap musician, he has also invested heavily in different areas. One of the investments that he has been making over the past decade is in the talent of the young and upcoming musicians. He established Roc Nation to manage young talent and guide them towards complete success in the industry. A decade after it was started, the company has achieved so much success that it is among the top talent managers of Hollywood.   Hop over to, for more.

One of the factors that have been named to be instrumental in the success of Roc Nation was the leadership that has been offered by Dez Perez over the years. She is the one who has been organizing and executing all of the main strategic moves in the company.  Check The company has been managing the musical careers of big names such as Big Sean, Rihanna, Shakira and Santi Gold among many others. They assist in activities such as booking concerts, creating social media presence for the stars and generally carving their paths as they showcase their talent to the world. Only the leadership of a strong character can change a humble girl from the island such as Robyn Fenty into the sensation that Rihanna is currently. Check

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Dez started off with the company when it was started. For the past nine years, she has been the chief executive officer and is the driving force behind the success of the company. She was picked for the job because of among other things, her tough negotiation skills. She was also appointed as a member of the Board of management of the Roc Nation Sports. Dez is clearly one phenomenal woman and she will keep getting even better as the time goes by.  For updates on Dez timeline activities, hit

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Desiree Perez makes Tidal a Strong Streaming Contender.

Desiree Perez has a lot of people taking a serious look at Tidal. This is the music streaming service that was purchased by Shawn Carter. He has been a very courageous business man that has decided to get in on the music streaming business during a time where he would compete with Pandora and Spotify. He was also in direct competition with Apple, and this would pose many problems.

These were all companies that have the ability to put major marketing dollars behind the music streaming brands that were being created. Shawn Carter, also known as Jay-Z, had the ability to buy a company such as Tidal, but he did not have the same type of marketing skills. He did not have the ability to totally turn this company around on his own. That is why he connected it with Desiree Perez. She would be the one that would give him the Insight that he needed to make better decisions.  Read more, Click

It is quite evident that Desiree Perez has a hand in the business model. People are going to see that there’s a transition with this company that was not felt before. They are well aware that Desiree Perez has the ability to give Tidal a new look and a new customer base.  Related Articles here.

Follow Perez on her page.

Some people are joining Tidal for the first time. Others may have left this music streaming service and returned when they discovered that Desiree Perez was helping Shawn Carter revamp this app. Others may have returned in order to see what Sprint would be able to do once investments were made into Tidal. All of these factors would play an important part in the change that people were seeing in this music streaming service. It became quite evident that Tidal would be a contender in the streaming business.  Learn more about Dez, visit