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Addressing the Woes of the Small Investor with Brad Reifler

In the recent past, Brad Reifler, an American based businessman has shifted norm and focused his efforts on ensuring the Middle American gets a position to benefit from the investment market. He is the founder of Forefront Capital.

Brad Reifler played a significant role in the formation of Pali Capital, a global financial firm. Before Pali Capital, he was a trader at Refco. Additionally, he is a Director at Sino Mercury Company, Genesis Securities, European American Investment Bank and Wins Finance Holdings. Mr. Brad Reifler holds a degree from Bowdoin College.

A recent turn of events has seen him turn his attention to the small investor. In an interview, Brad Reifler highlighted three major problems through which a small investor faces.

  • Fees charged- according to him, the amount of money charged at Wall Street by most firms is exorbitant. The excess management costs get charged regardless of the portfolio performance. As a result, the brokers continues to grow at the expense of the small investor who eventually, gets scraps or no returns. According to him, it is wrong for institutions to work like that.
  • Access to Investments- the small investor gets regarded as the non-accredited investor. They are, therefore, limited to the number and type of investments in which they participate. On the other hand, accredited investors are considered to be more intelligent by the government and institutions. Therefore, they get access to investments like hedge funds, private equity, and significant private funds.
  • Stock Market Risk- the non-accredited investor, has limited access to financing options. Therefore, most of his investments get correlated to the stock exchange. As a result, changes in the stock market will lead to a shift in the investment of an investor.

According to Crunchbase, as he sought to address these woes, Brad Reifler founded Forefront Capital as a way of bringing power back to the small investor. With this institution, he provides the 99 percent with opportunities reserved for the wealthy.

Forefront Capital applies no fees and designs investments in such a way that they become non-correlated to the stock market. With this approach, the Middle America can invest and save smartly for the future.

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