Results for category "Women In Business"

Julie Zuckerberg’s Extensive Experience Helps Her Hire Expertly

As the lead recruitment director for the Deutsche Bank, Julie Zuckerberg has a pretty big job on her shoulders. She has to worry about who she is going to hire or whether or not they are truly an expert in finance. This is part of the job and something that she has worked hard at making work for her. It is also something that has given her the chance to make all of the right decisions for her career. Throughout the time that she has worked as a recruiter, she has known that she was going to be able to be a true expert in the field.

 

When it comes to the experience that she has, she started right out of college. One of the first things that she did was begin looking for opportunities for herself. She began working at Hudson and that was something that gave her a great deal of experience. She was also able to learn more about the banking world and what a financial expert truly looks like while she was working for Hudson. It was a great opportunity and one that she truly enjoyed. She wanted to make sure, though, that she had experience with different firms.

 

From Hudson, she moved on to working for Citi. This was a great new opportunity and something that allowed her the chance to see what it was like to work for a global company. She worked to make sure that she was doing what she could to make things better for herself. There were many things that she learned at Citi and that allowed her to try and make things better for herself. She also was able to do more with the opportunities that she had within the recruitment sector.

 

There were many times when she enjoyed working for Citi but she also wanted to make sure that she was doing what she could to improve the outlook of her career. One of the many things that she did was try working for an insurance company. This gave her the chance to see that there was more to recruitment than just banking. She worked with the New York Life Insurance Company for a short period of time. During this time, she learned about recruitment for insurance and that allowed her to feel like she had gained more experience. There were many times when she wanted to make sure that she was doing things the right way. From there, she moved on to a new opportunity.

 

The Deutsche Bank was the next opportunity that Julie Zuckerberg took on. She wanted to get back into recruitment for banking and the Deutsche Bank gave her that opportunity. It made things better for her and allowed her the chance to make a difference with the company. SinceĀ Julie began working at the Deutsche Bank, they have seen a huge surge in the number of quality investors that they pick up and work with to make things better for the banking business.

 

Pragmatism Over Flash

Lori Senecal has achieved unparalleled success in the marketing world. Rumored to be a shy introvert, she has excelled in a industry which rewards extroverts. However, her organizational skills and competitive spirit would prevail. Senecal has developed a pragmatic approach to marketing which has resulted in her becoming CP&B’s first global CEO, reports Ad Week.

Lori Senecal grew up in a competitive environment. Her competitive spirit can be attributed to growing up with 3 sisters. She has admitted to being chronically shy but claims her competitive spirit drove her forward. After graduating from McGill University Senecal found her calling in marketing. Initially, she claimed that speaking in front of large audiences was overwhelming. However, with a combination of preparation and competitive spirit she managed to overcome her stage fright.

In 2009 Lori Senecal’s organizational skills and entrepreneurial spirit would pay off. She would be promoted to CEO of KBS & Partners(Kirshenbaum Bond Senecal). She would globalize the company and bring it into the 21st century. She would steer the company away from traditional advertising and develop a new focus on social and digital media content. By 2011 her efforts had paid off by landing a $160 million account with BMW. Senecal’s reorganization would result in KBS doubling their gross revenue from 2009 to 2014.

In March of 2015 Senecal would be promoted to CEO of CP&B’s(Crispin Porter & Bogusky). She would be the company’s first global CEO. She would reorganize CP&B by creating standard procedures for communication within the organization’s leadership. The company would quickly win creative accounts from American Airlines, PayPal and Jose Cuervo. Revenue would increase 21% from October 2015 to October 2016.

Lori Senecal has reinvented global marketing, says thedrum.com. She refined procedures so everyone in her organization worked towards a common goal. Her organizational skills compliment her relentless desire to succeed. Marketing is an industry which is reputed to be “flashy”.I think she would agree, only “success” is “flashy”.

Source: http://adage.com/article/agency-news/lori-senecal-named-global-ceo-cp-b/297505/