Doe Deere’s Life and Career at Lime Crime

Doe Deere is a household name in the field of cosmetics where she founded one of the most successful beauty company known as Lime Crime. Originally from Izhevsk Russia, Doe Deere came to the United States when she was 17 to pursue a career in music. She settled in New York and joined a band that went by the name Sky Salt. Her music career was doing well and was at its peak when she decided to change her career to follow her dreams.


Doe Deere as a child had always wanted to be a musician when she grew up which she fulfilled when she came to the United States. However, she had a stronger liking for entrepreneurship which made her leave the music career. Again, she had been in business when she was younger while back at Russia where she sold temporary tattoos to her classmates. Moreover, Doe Deere founded Lime Crime Company in 2008 and took over as CEO while her husband Mark became the president.


Furthermore, Lime Crime Company specializes in innovative and colorful makeup which was not so easy to find as most beauty companies concentrated on the natural colors. The company helped in the revolution of makeup when it pioneered the bright and unusual rainbow colors that had not been there before. Also, Doe Deere says she used the name Lime Crime as it was her favourite color when she wanted to register her DIY fashion store on eBay in 2004. Additionally, the company’s products include lipsticks, eyeshadows, nail polishes, and hair dyes.


Doe Deere’s Daily Routine


The renowned entrepreneur daily routines starts at 8:30 am when she wakes up and has a glass of water before anything else. As a resident of Los Angeles, which is also where Lime Crime is headquartered, it is very dry, and one needs to stay hydrated. She then engages in some stretch exercises before taking her breakfast which consists of fresh orange juice, yogurt, a fruit, and grits which is her favourite.


The Queen of Unicorns then checks her phone before chatting with her team using Lime Crime’s internal chats systems and respond to her emails. She then proceeds to do her makeup and hair then get time to bond with her cats before going to work. She gets to her company at 12:30 and has lunch while interacting with her team, and once she’s done, she attends meetings. The meetings mostly last upto 6:00 pm though depending on the workloads they can extend a bit which marks the end of her daily routine. Learn more:


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