Jose Henrique Borghi; an Influential Advertiser in Brazil

In the advertising industry, creativity and originality are highly significant. Jose Henrique Borghi is one of the most influential people in the Brazil advertising industry. He is very original, and his creativity is not in doubt. He has developed great advertising campaigns that have earned him respect and popularity in Brazil. Some of the advertisement campaigns he has championed are ‘Mammals of Parmalat’ and ‘it is the love’.

Jose Borghi was born in Presidente Prudente and graduated in Advertising and Propaganda from PUC Campinas. He started his advertising career journey in many advertising agents in Brazil until he co-founded Borghi Lowe advertising agency together with Erh Ray. This ad agency grew, and later it merged with another agency to form Mullen Lowe Advertising Agency. Jose became co-CEO of the advertising agency along with Andre Gomes. Mullen Lowe became one of the greatest Ad agency in Brazil and internationally.

Mullen Lowe Brasil has been very influential in developing offline communication of many new brands. In 2017, Mullen Lowe created a campaign which has seven communications that are transformational. These are to change how people see new brands, and they are to bring more fun when one opens a new brand. Mullen Lowe with the help of Jose Borghi helped Fini company; a candy company in their adverts. This company advert made people buy more chewing gum, juice candies and other products the company produces. The ad was well created to show that when you open the branded products, you will experience some fun. It was a good marketing advert that helped Fini a great deal.

Jose Henrique Borghi is very innovative when it comes to adverts, and he has contributed a lot to Brazil Advertising industry. Jose has helped many companies like Fiat and many others in the automotive sector like Honda in advertising campaigns. He has received many awards for his hard work, determination, and creativity in his work. Jose Borghi has been very influential, and he has made the Brazilian advertising agency; Mullen Lowe successful.

Visit his website: http://josehenriqueborghioficial.com/

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