Omar Yunes;The Franchisee ahead of the Rest

The contributions of Omar Yunes to Sushi Itto, a Japanese food chain, ensured that he won the Best Franchisee of the World (BFW) contest. He beat other competitors drawn from over thirty—three countries including Italy, Brazil, Portugal, and Argentina. In his acceptance speech Omar Yunes, a Mexican investor acknowledged the dedication and hard work of their employees that resulted in this great achievement.

Notable improvements in information management, as well as his contribution in bettering franchiser-franchisee relationships, were the main reasons for his achievement. Adoption and implementation of dashboards also influenced the decision of the judges.

He left Florence, Italy a very proud man having left a mark in the BFW 2015 edition. A feat he insists would not have been possible without the brand management as well as his employees. It is no wonder that he considers his employees to be his most significant assets. He chooses to remunerate them well and also allows them to freely speak out their mind on matters concerning the growth of his brand. It results in a group of motivated employees who are ready to give nothing short of their very best every time they report to duty.

Ivan Tamer, his close competitor in the Mexican Chapter competition, clinched second place by adopting a new marketing system. The healthy competition brought about by the introduction of this award has positively influenced the services that customers receive. It has also increased the recognition that the Mexican franchise business receives at a global level.

At just twenty-one years of age, Omar Yunes ventured into the franchising business with a unique interest in the food industry. Over this period, he has established 13 units, 10% of the total brand units, of the Japanese food chain. He has done this in numerous locations including Veracruz, Mexico City, and Puebla. His ability to consistently solve problems that arise in the market has helped to cement his position as one of the leading franchises. He has also maintained a good control of the food industry thanks to his marketing skills. Indeed, Omar is an inspiration to many young entrepreneurs in Mexico and beyond.

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