Roberto Santiago: The Talented Entrepreneur Hailing From Joao Pessoa and Proprietor of the Manaira Shopping Mall

Malls offer more than just shopping experiences. They also serve as a comfortable and entertaining facility where many can gather and spend their time. Brazilian entrepreneur, Roberto Santiago noted this value offered by malls over other traditional retail spaces and consequently decided to invest in one in 1987. Two years later, the Manaira shopping mall was opened in the city of Joao Pessoa. After a few renovations over the years to keep it in line with customer needs and preferences, the mall is still one of the most popular in the country. Millions from within and outside the city pass through the Manaira shopping mall’s doors every day.

The Manaira shopping mall features all the essentials you would find at a typical mall. There are dozens of stores offering diverse products and services. There are also several financial institutions and a fitness center within the premises. Also, the mall does not compromise on entertainment as it plays host to a gaming area, several movie theaters, bars and a bowling alley. Finally, the overall appeal of the mall is compounded by the location of the Higher Education College of Paraiba within it.

Food is a significant consideration in any shopping mall. Fortunately, the Manaira shopping mall does not disappoint. The mall features a few large and affordable food courts that are conducive for individuals visiting with their families. Additionally, there are a few finer gourmet spaces including restaurants and ice cream parlors for those in need of more luxurious dining experiences.

Arguably the greatest attraction at the Manaira shopping mall is the Domus Hall. The large concert hall’s capacity runs into the thousands, even with sitting guest. It is strategically located on the mall’s roof and consists of two floors. The lower floor has a more open space and is often the venue for concerts, art exhibitions and various types of parties. On the other hand, the upper floor is subdivided into a number of private cabins that can seat about a dozen with access to bars and dressing rooms. Both floors of the hall are well equipped and are fully air-conditioned.

Quite the talented entrepreneurs, Roberto Santiago’s business interests do not end at the Manaira Shopping Mall. Before going on to develop the mall in 1989, he owned a company involved in manufacturing decorative products known as Cartonnage. He has also invested significantly in the real estate and entertainment industries. His most significant secondary investment, however, came in 2014 when his second mall, the Mangaberia shopping mall. Also located in his home city of Joao Pessoa, the mall is the largest of its kind to the south of the city. Through these two malls, Santiago greatly supports the local economy of Joao Pessoa.

Unknown to many, Roberto Santiago is almost as accomplished in sports as he is in business. The 59-year-old has previously won several motocross competitions and a karting championship. Therefore, it can be argued that the strong desire to provide great entertainment value at the Manaira shopping mall stems from Roberto Santiago’s liking for fun.

 

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