The Evolution of Tidal with Desiree Perez

There is a passion for Tidal that has allowed Desiree to capture an audience and create a strong customer base. She is someone that has been around long enough to realize that a business can thrive when customers are willing to patronize the business on a repetitive basis. This is how she has built her club in Manhattan. She knows that it is not enough to attract customers for a single outing. Perez knows that it is essential to get customers in a comfort zone where they want to return over and over again. She has taken the same approach to helping Jay-Z build up the Tidal music streaming service.


In order to get customers to return to Tidal over and over again she knew that there was something that had to be done on a regular basis. At times this would involve a concert where people had a chance to see an exclusive visual music experience. At other times it was the music streaming stream remastered Prince material. There are all types of ways to keep customers interested, but it takes a lot of work. It takes abundant feedback from the customers, and a concrete method for processing the feedback that is received.  Based on


Desiree Perez has been able to take this feedback that customers have given and she has turned this into something positive.  Click on   She has been able to look at what other music streaming services are doing and imitate what they do well and stray from what they are not doing well enough. When all these elements are combined it is something that gives the Tidal music streaming services a hand up against the competition. Shawn Carter could not have found a better person to help him bring Tidal out of obscurity into a position of music-streaming authority.



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